” MOBILES will behave as SUPERMARKETS in our Own Hands “
U would have observed the structural placement of the items in a supermarket which we visit in our daily lives. They place the daily consumables inside to the last of the store and also proudly present us with great discounts for us to purchase those daily consumables like rice, wheat, pulses and other items. But interestingly many of us go in there to purchase what we want and end up in purchasing what we had not wanted outside the supermarket. This is because the strategy adopted by them to influence us through out the journey in the store by showing new products which we had not seen and reminding us, making us desire their goods through great packaging stuff are all part of the plot called BUSINESS.
I began applying this concept to the telecommunications market which is rapidly growing in India. We are proud that the call charges have drastically come down because of the competition between the players. But I believe the lowering down of the call charges are like giving discounts to us on daily consumables in supermarkets. They just bring us into the net and start understanding human psyche and provide customers with so called ‘ VALUE ADDED SERVICES ‘ which will generate millions of dollars of profit for the companies. Services like hello tunes , caller tunes, movie song ringtones, festival packages, friend packages, lover packages, Low cost SMS etc are all part of their strategy to squeeze the customer by influencing him/her with effective advertisements. These value added services are like Golden Eggs for the telecom companies.They are the core of the supermarket.
By this way, I feel Mobiles have begun to act as Supermarkets in our own hands. Just be Careful
* MIRRORBOY *
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